When you are adding content to your
website it is imperative that you know who you are putting the content there
for. If you don't know who your audience is then you can't properly market to
them, in an article or a blog post, an eReport, much less a product or service.
Remember your target market is not everyone.
You have to niche down your target
audience to specifics. Your target audience may be business owners who have
bricks and mortar stores that sell beauty products to Latino women between the
ages of 17 and 21. To decide your target audience is anyone who uses beauty
products is a huge mistake. You have to be specific.
This doesn’t mean if someone else
buys your products or service you should turn them down, no. But all your
marketing materials, videos, audios, blog posts, articles, and products are
created with a specific target audience in mind. This will make it a lot easier
for you to decide what content you need and when to use it.
Once you know who your target audience
is and have a product or service to promote write five to ten articles, each
consisting between 400 to 500 words that are general in nature but directed
toward your targeted audience each week. Here are a few ideas “How to",
"Five ways to", "Why you need to", "10 Mistakes
Makes" and so on.
You can then, take those articles,
expand on them, making them more specific to your audience to create an eBook
to give away free in exchange for email addresses. Collecting email addresses
might not increase your traffic, but having a good and targeted email list will
increase your sales. Wanna
become a seo ninja check it out: HERE NOW
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